Expected Qualifications of Cabin Crew of Low-Cost Airlines in Thailand : A Case Study of Thai Lion Air

Abstract

The purposes of this research were as follows: 1) to determine the expected qualifications of the cabin crew of low-cost airlines in Thailand as perceived by administrators 2) to determine the expected qualifications of the cabin crew of low-cost airlines in Thailand as perceived by passengers of Thai Lion Air and 3) to present the expected qualifications of the cabin crew of low-cost airlines in Thailand. This research approaches to research integration (mixed methods) between qualitative research by in-depth interview were used to collect data from 5 key informants. The data from qualitative research was used to create the questionnaires in quantitative research and was used to collect data from 400 passengers. Statistics used to analyze data are Percentage, Frequencies, Mean and Standard deviation.  The research findings were following the three approaches 1) The expected qualifications of cabin crew by administrators comprised of four areas were; (1) Knowledge, (2) Professional skills, (3) Personality and (4) Morals. The most needed qualification of the administrator's ideal mayor was knowledge and professional skills because the emphasis was made on safety. The second important qualification was personality and morals because it affects services. 2) Results of passenger surveys are the passengers needed in the morals (averagedisd 4.40) personality (averagedisd 4.30) professional skills (averagedisd 3.90) and knowledge (averagedisd 3.80). 3) Results of this research were the expected qualifications of the cabin crew of low-cost airlines in Thailand comprised of four areas were as (1) morals: responsibility, discipline, follow the rules strictly, punctual, honesty, service with respect and equity, intention to work, and empathy. (2) Personality: Social personality, Psychological personality, and Physical personality. (3) Professional skills: service skills, safety skills, and communication skills. (4) Knowledge: duties, responsibilities, hygiene, aviation medicine, First aid, customer service, food and beverage, emergency procedures, the knowledge that affects the efficiency of in-flight services, carriage of dangerous goods and exceptions, aviation indoctrination, national and international regulations.